Email Marketing

The 21:1 channel you are underusing.

Klaviyo and Mailchimp systems built for sales: flows, campaigns, segmentation and deliverability that consistently return 21x.

21:1

average return on investment

42%

average open rate on flows

22%

average share of monthly sales

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Email Marketing - 21:1Email Marketing21:1ZORVENT

Overview

Email remains the highest-ROI channel in marketing - a 21:1 average return - because it is owned, cheap and precise. We build lifecycle systems, not newsletters: welcome flows that onboard, browse and abandoned-cart flows that recover sales, win-back flows that reactivate, and segmentation that sends the right message to the right tenth of your list. Deliverability is engineered, not hoped for. Our clients average 42% open rates on flows and see 18-25% of monthly sales from email alone.

Deliverables

  • Lifecycle map with every flow and trigger
  • Welcome + cart + win-back flow builds
  • Segmentation architecture
  • Deliverability audit and domain fixes
  • Monthly performance report with sales attribution

Scope

Flows & Automation

  • Welcome and onboarding sequences
  • Abandoned cart and checkout flows
  • Browse abandonment and post-purchase
  • Win-back and re-engagement

Campaigns

  • Promotional and product campaigns
  • Editorial and nurture campaigns
  • Seasonal calendar planning

Segmentation

  • RFM segmentation and LTV tiers
  • Behavioral and preference-based segments
  • Dynamic product blocks

Deliverability

  • Domain warm-up and reputation monitoring
  • List hygiene and spam-score fixes
  • A/B testing and engagement scoring

How we deliver

01

Audit

Audit list health, deliverability and current flows.

02

Map

Map the lifecycle and prioritize by sales.

03

Build

Build flows, segments and first campaigns.

04

Grow

Test weekly, refine, scale the winners.

Service FAQ

Klaviyo or Mailchimp?

Klaviyo for e-commerce (flows, integrations, catalogue sync). Mailchimp or HubSpot for lead-gen businesses. We recommend based on your monetisation model.

How quickly can we see email sales?

Abandoned-cart and welcome flows typically start recovering sales within two weeks of build. Expect 15-25% of monthly sales from email within a quarter.

Our open rates are below 10%. What is wrong?

Usually deliverability: domain reputation, list hygiene or spam placement. We run a full deliverability audit first - everything else comes after.

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