LinkedIn Ads

B2B pipeline at 67% faster velocity.

Account-based LinkedIn advertising for B2B: decision-maker targeting, lead-gen forms and content amplification that compresses the sales cycle.

67%

faster pipeline velocity

-41%

average cost per qualified lead

3.1x

average pipeline influenced

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LinkedIn Ads - 67%LinkedIn Ads67%ZORVENT

Overview

LinkedIn is the only channel where your buyer reads, works and buys. We run ABM-style campaigns that target named accounts and senior decision-makers, then serve them thought leadership that builds trust before sales ever calls. With lead-gen forms, we drop friction to a single click. B2B clients using our LinkedIn engine close pipeline 67% faster on average, and we tie every campaign to CRM-synced pipeline - not just clicks.

Deliverables

  • Ideal customer profile and audience build
  • ABM account list and tiering
  • Creative set: carousels, video, document ads
  • Lead-gen form architecture
  • CRM-synced pipeline dashboard

Scope

ABM & Targeting

  • Named-account and lookalike targeting
  • Seniority and function-based segmentation
  • Matched audience from CRM uploads

Campaign Types

  • Sponsored content and document ads
  • Message ads and conversation ads
  • Lead-gen forms with native capture

Content

  • Thought-leadership carousels
  • Executive video content
  • Landing copy engineered for B2B trust

Attribution

  • LinkedIn Insight Tag and CRM sync
  • Pipeline and opportunity tracking
  • Influenced-opportunity reporting

How we deliver

01

Map

Map ICP, named accounts and buying committee roles.

02

Message

Build message framework per persona.

03

Launch

Launch content, lead-gen and message layers.

04

Multiply

Track to pipeline, amplify winning angles.

Service FAQ

Is LinkedIn Ads worth it for a smaller budget?

Yes, when targeted tightly. With $2,000+/month we focus on a small account list and one ICP segment - precision beats reach on LinkedIn.

Can you integrate with our CRM?

We sync leads to HubSpot, Salesforce, Zoho and others via native integration or automation, and report on pipeline created, not just leads.

What creative performs on LinkedIn?

Carousels that teach something, executive video under 90 seconds, and document ads that give away a framework. We produce all of these in-house.

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