TikTok Marketing

Own the feed. Win the algorithm.

TikTok strategy, Spark Ads and creator collaborations that turn short-form video into your cheapest acquisition channel.

2.7x

average ROAS on TikTok campaigns

-35%

average CAC vs Meta in same market

8+

native videos shipped monthly

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TikTok Marketing - 2.7xTikTok Marketing2.7xZORVENT

Overview

TikTok rewards entertainment over polish. We build brands a presence that feels native to the platform - creator-style hooks, trending audio strategies and content built for watch-time, not ads. Paid is run through Spark Ads on your best-performing organic posts, so you pay to amplify what the algorithm already loves. Our e-commerce clients average a 2.7x ROAS on TikTok campaigns with customer acquisition costs 35% below Meta in the same market.

Deliverables

  • TikTok content system and calendar
  • 8+ native short-form videos monthly
  • Spark Ads campaign structure
  • Creator sourcing and management
  • Watch-time and ROAS reporting

Scope

Organic Strategy

  • Hook and retention frameworks
  • Trend and audio analysis
  • Posting cadence and algorithm tuning

Paid Campaigns

  • Spark Ads on proven organic posts
  • Product listing ads on TikTok Shop
  • Lead-gen and traffic campaigns

Creators

  • Creator matching and briefs
  • UGC-style ad production
  • Affiliate and Shop seeding

Analytics

  • Watch-time and completion analysis
  • Creative scorecarding
  • Weekly iteration loop

How we deliver

01

Research

Study your niche's best-performing accounts and formats.

02

Build

Build hooks, formats and posting systems.

03

Launch

Launch organic + Spark Ads in week one.

04

Scale

Scale proven posts, kill duds weekly.

Service FAQ

Does TikTok work for non-e-commerce brands?

Yes. Lead-gen, app installs and brand reach all work when content is native. We adapt the format to your funnel, not the other way around.

Spark Ads or regular TikTok ads?

Spark Ads on organic posts that already perform - it gives your ads organic authority and 10x the comment surface. We use regular ads only for Shop catalogues.

Do you create the videos?

Yes - scripts, filming direction and editing are in-house. For scale, we brief and manage creators who match your brand.

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