Automotive marketing
Showrooms, service centers and EV brands - test drives booked, service bays full.
Overview
Automotive buyers research for weeks before one test drive. We capture the research phase with search and comparison content, then convert with showroom-specific campaigns: test-drive funnels, trade-in angles, financing messaging and service reminders that keep bays full between sales seasons. EV brands get education-first funnels that handle range anxiety in the copy. Our automotive clients book 3x the test drives at 35% lower cost.
The challenges we solve
- Long research cycles with multiple touchpoints
- Local radius matters as much as budget
- Inventory reality must match ad promise
Our playbook
01
Comparison and research content for the browse phase
02
Test-drive funnels with financing pre-approval
03
Local geo-fencing around dealership radius
04
Service-cycle retention campaigns
Scope
Dealerships
- New and pre-owned vehicle dealers
- Car and bike showrooms
- Authorized service centers
EV & Accessories
- EV dealers and charging operators
- Car detailing and care
- Accessories and modification shops
More markets
Ready to win automotive?
Book the free audit - we will map your funnel against the playbook above.